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This helps you to see what was most effective, what wasn’t, and develop a plan to improve for next year. • Set Goals and Benchmarks to Determine Future Campaign Success. Here’s some example sales goals: o Boost sales of Mega Fit Bootcamp by 25%. o Get 50 new leads a month into our sales funnel. o Create an book on Sales Tips for People Who Hate to Sell to drive leads to the funnel. • Plan a Content Marketing Calendar with Dates and Deadlines. Sends people back to your website and 2. Finish with a call to action by contacting you for a free get acquainted session or view private instagram whatever your free offer is. Start writing down what you want to say – don’t worry about the grammar, just get your thoughts onto paper. You’re marketing message must be clear and with the same language your niche uses so they can relate to what you’re saying and trust that you know what they are going through and can help them. Creating an Effective Content Marketing Plan for 2017 One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. What exactly do they need, not necessarily what they want. 4. End With Your Biro/Profile Conclude your newsletter with a section at the bottom reminding your readers of who you are.

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How about you? The biggest challenges, obstacles or problems they face that you can help them with. b. Who Should You Send these Letters To? 5 Important Steps for Defining Your Niche Market I talk a lot to clients about branding and finding their niche but this can be quite challenging to new entrepreneurs or even seasoned business owners when it isn’t clear what their brand is or who they would ideally want to work with. What problems will you be able to solve for them? Who loves working view private instagram with you and are happy to pay you for your services? What kind of income bracket do they fall in? This serves a couple of purposes: 1. Sometimes we forget all the wonderful connections we have in our network.